As a graphic designer, it is worth knowing how much to design a logo right before you get a mail from a prospect or client. In some cases, you find yourself in a situation where you begin to feel that the price of your logo design is too low or should cost more than what your client or prospect is bidding for.
You are not alone, so many other graphic designers have been there at one point in time.
So today I’m going to be walking you through all the processes that determine how much it cost to design a logo in Nigeria and some other prerequisites you should know before signing that final agreement with your client.
Before we begin to know how much to design a logo in Nigeria, less get a helpful overview of what logo design is all and its importance to every brand and business.
What is a logo?
Basically, a logo can simply be said to be a visual representation or identification of a company or organization, at first glance we might instantaneously tell who it is for. It could be an abstract or figurative symbol, emblem, badge, or even text (a wordmark) that tells people the purpose of why a business is created.
Most times a logo doesn’t necessarily need to depict what a company or brand produces or the kind of services it renders. It could totally have a visual representation that is outside the context of what the company is into. For instance Nike, Apple, and Pepsi.
Their logo doesn’t literally depict what the business is all about, they are symbols depicting what is totally outside the context of what the company does.
Nike swoosh is from Greek mythology, which represents the Greek goddess of victory that symbolizes speed, movement, power, and motivation.
The Apple logo is “the symbol of lust and knowledge.” The Apple logo symbolizes our use of their computers to obtain knowledge and, ideally, enlighten the human race (when we’re not too busy using them to look at cat GIFs, that is).
The Pepsi logo, The three-part logo, with a red top half, and blue bottom half, separated by a wavy white line, represents the American flag, but they also have other meanings. The colors are meant to represent the earth’s magnetic field, feng shui, Pythagoras geodynamics, the theory of relativity, and the golden ratio.
Logo design process steps
Logo Design Brief
Before a logo design project kicks off, there is what we designers call a ‘brief’. A logo design brief contains all the vital information needed by the designer to be able to create the logo design needed by the designer. This includes the design style, theme, and budget of the client and so many other crucial information.
The designer’s brief is very important and gives a breakdown of what the logo should look like and also gives articulate information to the designer about what should and shouldn’t be included in the logo.
Inasmuch as a logo design brief contains the desired information on how the logo design should result, it is also helpful to the designer to understand how much it will cost to design a logo for the client.
It is important to let the client know how much to design a logo even before you even think of holding our sketch pen. This will help hit off every future complaint of price agreement and also make sure your 50% percent is taken before design commences.
Clients sometimes find it difficult to describe the idea they have in mind, therefore they refer to a logo they saw somewhere and want you to produce a design that looks like that.
They might want you as a designer to design a logo that looks like a logo they are crushing on. However, don’t mistake their choice for duplicating the logo. They just love the styling – the color palette, the font.
They just want you to create something that looks like that but yet is seen to be unique. Never make that mistake of thinking they need a duplicate, it will cost you more time spent on revision after revisions.
The designer brief consists of various information like
- Business name.
- Color choice.
- Type of font that should be used.
- Information on what the company does.
- Slogan (if needed).
- What are your competitors in the industry?
- The types of ‘look and feel you want your logo to have and so many more.
Above is an example of what your logo brief should look like. However, every designer has a unique brief questionnaire that they give to their client before they begin any logo design project.
The above questions are just examples that will help give you an idea of what the client’s brief should look like.
Step 1: Understand the Brand
Before you pick your pencil to start sketching or designing, it’s essential to clearly understand what the brand you are designing for is all about. As a good designer, even after you have administered the client design brief, you should take it upon yourself to go the extra mile in your research to find out more about the brand.
Finding out the brand’s history, values, target audience, and competitors will you give an edge and provide you with sufficient information to help beat your client’s competitors and also help make your design process easier. Doing this will help you create a logo that is not only visually appealing but also aligns with the brand’s identity.
Step 2: Define the Objectives
Once you have a clear understanding of the brand, define the objectives of the logo. What message do you want the logo to convey? What emotions or associations should it evoke? Define the key attributes that the logo should communicate, such as trust, innovation, or reliability. The look and feel of the logo will depend on the elements that are put together – color, font, icons, shapes, etc.
Step 3: Sketching and Conceptualizing
Now it’s time to toss as many rough drafts into the bin once as possible. Start sketching out ideas based on the logo design objectives you’ve defined. Experiment with different shapes, fonts, and symbols. Don’t be afraid to think outside the box and explore idea unconventional ideas. Sometimes the right logo ideas might just be outside of the usual loo design to match what the brand is into. However, the goal is to come up with a range of concepts that can be refined later.
Step 4: Digital Design
Once you have a few strong concepts, it’s time to bring them to life digitally. Do not make the graphic design mistake of using a raster image software for logo design. Use a vector-based software application like Adobe Illustrator or Corel Draw to create clean vector design and scalable designs that won’t distort no matter how you scale them.
Experiment with what works and what doesn’t with different colors, fonts, and layouts to find the perfect balance. Remember to keep the design simple and versatile, as the logo will be used across various platforms and media.
Step 5: Refinement and Feedback
After creating the initial digital designs, seek feedback from stakeholders and potential customers. This feedback will help you refine your designs further. Pay attention to the feedback and make adjustments as needed to ensure that the final logo meets the brand’s objectives.
Step 6: Finalize and Deliver
Once you have incorporated feedback and made final adjustments, it’s time to finalize the logo. You should begin double-checking and deciding the unnecessary elements to discard and the ones to keep.
Prepare the logo files in various formats (e.g., PNG, SVG, EPS) for different use cases. Also, remember that the client’s package choice will determine the logo format and other design assets which influence how much to design a logo cost. Deliver the final logo files to the client or internal team, along with guidelines on how to use the logo correctly.
How much to design a logo in Nigeria: Price Determinants
Designer experience level
How much a logo design cost in Nigeria has many factors that influence its prices. This includes the level of experience in the industry, a designer’s years of experience can make you charge more for just a single logo design.
The price a professional logo designer in Nigeria charged clients two years ago for logo design might increase in the nearest year. This is because as a graphic designer, so much resources and finance are invested in the development of your design skill- Time, money, patience, and online courses.
You could have charged $100(₦78,0000 for a logo design 2 years ago and because of the increase in the knowledge and experience you have acquired over time, you might decide to charge your clients a $1,000(₦3787,040.00) next year.
As the year goes on you keep adding value and charging higher for your service.
The reason for the high cost of logo design might be because of the amount of resources you have invested in yourself, the knowledge you have acquired over time, and the reliability and value clients have placed on you which has developed significantly over the years.
Therefore you no longer place yourself as a beginner but rather a professional logo designer.
Clients now trust you to be efficient and reliable enough and believe that whenever a job is given to you, you get it done as demanded.
Below is the industry list of how much to design a logo in Nigeria. The cost of a logo design increases depending on your level of experience and also how big your team of designers or brand is.
Logo Designer Experience Tiers
| Level | Cost |
| Beginner Freelancer | $50 – $500 (₦37,556.00 – ₦375,560.00) |
| Experienced freelancer | $500 – $3,000 ( ₦375,560.00 – ₦2,253,360) |
| Top Tier Freelancer | $3,000 – $5,000(₦2,253,360.00 – ₦3,755,600) |
| Small Design Studio | $5,000 – $30,000(₦3,755,600.00 – ₦23,584,500) |
| Average Size Design Agency | $5,000 – $50,000(₦2,253,360.00 – ₦39,307,500) |
| Branding Agency | $50,000 – $100,000(₦39,307,500.00 – ₦78,615,000) |
| Renowned Branding Agency | $100,00 – $1,000,000+(₦78,615,000.00 – ₦786,150,000) |
| World Famous Designers | $100,000 – $1,000,000+(₦78,615,000 – ₦786,150,000) |
Designer location
How much does a logo design cost in Nigeria can also be determined by the location of the logo designer. If you are a designer who is based in a low-cost living area, you might charge a lower rate compared to a designer living in a metropolitan area.
The cost of a logo design could even be a bit more pricey if you are a designer with a family. We know how challenging it is to put food on the table for the family, I mean the financial expenses required.
So, guys, that isn’t what should be overlooked especially when logo designing is your full-time job.
We also look at the local competition, the number of logo designers in a particular area of Nigeria that you base on can also affect how much to design a logo.
In areas with a high concentration of designers, competition can drive prices down as designers try to undercut each other to win clients. Conversely, in areas with fewer designers, prices may be higher due to limited options.
The Brand value
The value and size of a brand can influence the cost of designing a logo for them. The bigger a brand is, the higher the cost of logo design. This is because of the value the brand has gained over time and the logo which will be placed across all of their brand products packaging and services carries the same eight of value and it matters a lot as the brand itself.
The logo value of a generic brand that produces sneakers can’t be compared with the sneakers produced by a highly valued company like Nike or Adidas.
When a Nike logo is placed on the same sneaker produced by the generic brand, the value immediately changes which obviously will cost more to purchase.
This is because the Nike logo has gained so much value over time and is seen to be a brand of high class and quality.
The value of a brand has a strong impact on how much it will cost to design a logo for them. This is because a logo itself is an important element of any brand and it’s also an embodiment of what the brand is about and its value. When you see the logo, you’ve seen the brand.
Resources
This is an aspect people don’t talk so much about, clients believe logo design or any other aspect of graphic design is an abracadabra kind of magic. No, it’s not.
Various forms of resources are put into various parts of a logo so that it successfully achieves the visual function of simplicity, memorability, and relevance.
These resources can’t be reverted or replenished when they are exhausted. These are resources like:
Time
Remember the adage that says “Time is money”. Yes! it is and logo designing is no exception.
Any time wasted over things that don’t count is gone forever. you need to get things done as quickly as possible so that you can move on to the next one ASAP.
There are clients in line waiting for their jobs to be done by you, wasting all of your time on one project isn’t a good idea.
As a professional logo designer or a beginner striving to hopefully be a pro in the future, you need to be mindful of your time management and try to get things done as soon as possible.
However, logo design price in Nigeria so much relies on the time management factor just as it is with other factors. As a designer, you might decide to charge clients using two charging patterns. You might want to charge them with an hourly rate or after a successful job delivery.
Some design agencies can charge up to ₦75,000 – ₦375,000/hour for a logo design project.
Firstly as professionals, before commencing work, they inform you about their work policy, including the number of logo revisions they provide. If any other revision is demanded by the client after exhausting the number of revisions he was given, an extra charge will be attracted.
Software Subscription
Graphic design software comes in various plans that offer you free and premium features to help achieve the best out of your design project. However, the exorbitant fee is one that only a few designers can afford to handle, especially with the dollar-to-naira exchange rate in Nigeria.
Most times the free plan limits how many of the tools you can use unless you subscribe to a premium plan which unlocks all the advanced tools and features needed and this requires money to do so.
With these conditions, the cost of how much to design a logo in Nigeria is influenced because most logo designers really can’t work with free plans, they are limited to making use of tools that help bring their ideas to reality.
Sometimes when you as a logo designer want to add some icing to the cake, you might want to think of adding some plugins that could help speed up your logo or Photoshop design process. This also determines the logo price in Nigeria as well.
Below is information on various logo design software subscriptions that give you a hint of how much to charge for a logo design.
| Best Logo Design Software | Ease of Use | Free Version | Trial | Pricing | Money back | Device supported | Know more |
| Adobe illustrator | Simple | Yes | One month | $31.49/month | 30 days | Windows, mac | Official Website |
| Corel draw | Easy | Available | 7 days | $602 | 30 days | Windows, mac | Official Website |
| Turbo logo | Easy to use | Yes | No | Starting $3 | 7 days | online | Official Website |
| Adobe Photoshop | Moderate | Yes | 7days | $20.99/month | 30 days | Mac, windows | Official Website |
| GIMP | Average | Free | Free | Open source | N/A | Linux, Windows, Mac OS X | Official Website |
| Inkscape | Easy to use | yes | Open source | Free | Free | macOS, Windows, Linux | Official Website |
| Canva | Simple | No | 30 days | $9.95/month | no | iOS, Android, Web | Official Website |
| Hatchful by Shopify | Medium | Free | N/A | Free | N/A | web | Official Website |
| Affinity designer | Medium | Yes | Yes | ￡48.99 | 14 days | Mac, Windows | Official Website |
| Gravit designer | Easy | Yes | Yes | $49/year | 30 days | Mac, Windows, Linux, Chrome OS | Official Website |
| Adobe spark | Simple | Yes | Available | $59.99/year | 30 days | Windows, Mac OS X, Chromebook, iOS, Android | Official Website |
However, the most popular go-to software and industry-standard software for logo design is – Adobe Illustrator. Ever since I started using Adobe Illustrator in 2014 to date, I haven’t felt like using any other logo design software. Trust me, It has every tool needed to unleash your creativity.
Also, Adobe Illustrator is vector-based graphic design software widely used by professionals in the industry. However, there are other vector-based logo designing software that perform pretty well just like Adobe’s product
Career
There’s no doubt that graphic design can be learned by any individual regardless of the route taken, either self-taught or through a college degree. However, when you have formal education on how to be a graphic designer, there are costs and fees involved in acquiring the knowledge.
The graphic design knowledge you acquire from any design institute could polish your graphic design technique and skill and make you significantly different from others. Although, this comes with years of sleepless nights, tests, assignments, exams, and fees.
How much to design a logo for a client could be pricey in terms of your graphic design educational background, or can also be high if you acquired your degree from a renowned graphic design school or maybe the kind of expensive graphic design courses take online.
When you enroll in a graphic design career in any of the world’s best graphic design schools, your standard and charging rate tend to differ from that of a self-taught graphic designer, and all of these influence how much a logo design should cost a client.
Mockups
mockup credit Weston Stough
When done designing a client’s logo, there is a need to create a real-life model of how a logo design is going to appear in a real-life scenario using mockups.
Mockup is a great way you can use to make your logo design look more appealing to clients. especially those types of clients that aren’t sure of how their logo would look when placed on their brand assets.
Getting a good mockup can cost you money, As a pro designer you need to use nice-looking Mockups instead of using those random free Mockups that are used by millions of people. You need to make your client’s work stand out and be unique.
Logo Design Packages
Different branding agencies in Nigeria have their respective prices for logo design packages. You can charge a client for a logo design according to the various types of features or extra services you offer, the packages might be of fixed-rate or can be negotiable.
This also influences how it costs to design a logo, One thing you should know is that the price for an extra package is different from the logo design cost itself.
Your packages should have a variety of features but basically should have the aim of delivering the logo design at least.
If the client wants more of the high-end or premium package that contains some features others don’t, then he or she is going to have to pay an extra fee for it.
How to identify the best logo designer as a client
Check their portfolios and social media
There are various ways you as a client can find the perfect graphic designer to create the right logo that will propel your business and give a long-lasting memory in the minds of prospects.
Crowdsourcing logo contest
Logo design crowdsourcing, which typically takes place through an online platform, involves obtaining logo designs from a vast pool of designers.
Those seeking a new logo, be they individuals or companies, can submit a design brief to a website hosting a logo design contest. Designers from all corners of the globe can then submit their design ideas for the contest. But bear in mind that logo crowd-sourcing has its own pros and cons.
However, Logo crowdsourcing is not absolutely assured that you will get the best logo out of the number of logos submitted by graphic designers. Some may be of low quality or even different from what your business or brief instructed. This is most times the fault of the crowdsourcing host and this also damages the reputation of some designers.
However, the cost of designing a logo through crowdsourcing may vary and depend on several factors such as the design brief, the number of designers involved, and the complexity of the logo design.
Hiring a freelancer
Freelancing – photo credit Fiverr.com
Hiring a freelancer is one of the common approaches businesses and brand owners use when they need a professional-looking logo for their brand. Unless you are a logo designer who owns a brand, only then can you take it upon yourself to create a logo for your business and feel safe about not messing it up.
Logo designers from freelancing sites are sorted by different levels of experience and their logo design prices vary. The more experience and star reviews a designer has on Fiverr, the higher the price for designing a logo.
However, there are essential reasons why you should hire a logo design freelancer to help design your logo:
Professionalism
A logo designer is a professional who has years of expertise in designing logos. They will ensure that your logo looks professional and polished, and embed your business vision and mission into your logo which gives it a meaningful background story and also will help to create a positive first impression of your brand.
Unique and memorable design
A logo designer will work with you to create a unique and memorable logo design that stands out from the competition. They will take the time to understand your brand and target audience and design a logo that reflects your brand values and communicates your message effectively.
Brand consistency
A logo designer will ensure that your logo design is consistent with your brand identity, including your brand colors, fonts, and messaging. This will help to create a cohesive brand image and improve brand recognition.
Time-saving
Designing a logo can be time-consuming, especially if you don’t have the design skills or software. By hiring a logo designer, you can save time and focus on other aspects of your business.
Cost-effective
Although there is a cost associated with hiring a logo designer, it can be cost-effective in the long run. A well-designed logo can help to establish your brand and attract customers, which can lead to increased revenue and growth.
How Much To Design A Logo: Freelancing Logo Sites
There are nice freelancing sites out there that are loaded with amateurs and pros who are ready to design any logo you desire sometimes they are eager to do it for free! Just kidding.
The downside of it is that you need to be very careful when choosing a freelancer from any of these sites because there are some people who claim to be pro designers but truly are newbies.
The cost of a logo design relies heavily on the designer’s experience, the complexity of the logo, and where the logo will be used.
However, thanks to the filtering options that allow users to filter the specific type of designer the client is looking for.
Below are the best 5 sites for freelancing jobs.
The cost of a logo design will depend on various factors, including the designer’s expertise, the complexity of the logo design, the industry, and the intended use of the logo.
Generally, a professional logo design can range from $500 to $5,000 or more. However, some designers may charge less or more based on their experience, reputation, and location. It’s always best to research and compare the prices of several designers to get a fair idea of the cost of a logo design
Conclusion
Now that I have given an intricate breakdown of all you should know about how much logo design cost in Nigeria, what do you think about the logo design process? Are you going to handle the design process yourself with no knowledge of design or are you going to outsource it to a professional logo design which saves time and detrimental mistakes to your brand value?
Discuss in the comment section below.
Logo Design FAQs
How long does it take to design a logo?
The time it takes to design can vary significantly depending on the complexity and the fluidity of the graphic designer, the revisions, and additional packages e.g. logo mockups.
Ideally, a logo design could take up to a few hours to a few days to finish up. Inasmuch as a logo should look simple it doesn’t mean you should make arbitrary decisions, and rush the design process just to meet up with the client’s deadline.
If it demands extra time, extra time should be given because it is an essential part of the brand identity but also an icon. do not play around or else you could damage a million or even a billion naira worth of investment.
Can I design a logo myself?
Yes, you can design a logo yourself but only if you are a logo designer with years of experience in the field. However, if you are just an amateur starting with graphic design, you can begin honing your logo design skills by first learning the principles of logo design and graphic design in general.
For a business owner who can’t afford the expensive cost of creating a logo and you are looking for a way out, you can simply use a free online logo maker. You simply fill in your business information and the Ai will automatically generate a logo for you. The downside of this is that you are likely to generate a logo that has already been generated for millions of users.
What are the 5 steps in creating logo?
The various steps in creating a logo for your business:
Define your brand identity and values
Before creating a logo, it’s important to understand your brand’s personality, values, and unique selling proposition. This will help you create a logo that accurately reflects your brand and appeals to your target audience.
Brainstorm and sketch ideas
Once you have a clear understanding of your brand identity and values, brainstorm and sketch ideas for your logo. Consider different styles, colors, and shapes that align with your brand identity and values.
Refine and digitize your design
After brainstorming and sketching ideas, refine your design by choosing the best elements and incorporating feedback from others. Once you have a solid design, digitize it using graphic design software like Adobe Illustrator or Canva.
Choose the right colors and typography
When selecting colors for your logo, choose colors that align with your brand identity and values. Similarly, select typography that is easy to read and complements your logo design.
Test and finalize your logo
Once you have a finalized design, test your logo across different platforms to ensure that it looks good on various mediums such as print, digital, social media, etc. Finally, if there are other necessary tweaks and revision needed by your client, you do them and finalize your logo design.
Cost of a Logo Design in Nigeria
The cost of a logo design will depend on various factors, including the designer’s expertise, the complexity of the logo design, the industry, and the intended use of the logo.
Generally, a professional logo design can range from $500 to $5,000 or more. However, some designers may charge less or more based on their experience, reputation, and location. It’s always best to research and compare the prices of several designers to get a fair idea of the cost of a logo design.
How Much Does a Logo Cost in Nigeria?
The cost of a logo in Nigeria can vary widely depending on several factors. These factors include the complexity of the design, the expertise of the designer, and the specific requirements of the client.
On average, you can expect to pay anywhere from ₦10,000 to ₦100,000 or more for a logo design in Nigeria. Freelancers and design agencies may offer different pricing structures, so it’s essential to request quotes from multiple sources to get a clear idea of the range.
How Much Should I Charge to Design a Logo?
If you’re a designer wondering how much to charge for logo design services, it’s crucial to consider your skill level, experience, and the value you bring to your clients.
Many designers use a combination of methods to determine their pricing, including hourly rates, flat fees, or package deals. A rough guideline for logo design pricing in Nigeria could be:
Entry-Level Designer: ₦5,000 – ₦20,000
Mid-Level Designer: ₦20,000 – ₦50,000
Experienced Designer: ₦50,000 – ₦100,000+
Design Agency: ₦100,000 and above.
Remember that the costs of logo design in Nigeria could vary from different locations, and it’s essential to assess the complexity of the project and the client’s budget before finalizing your pricing.